How to Extend Your Salesforce without Hiring Anyone

I’m part of a weekly networking and referral group. Each week business owners and sales people give a 60-second commercial about their business. It’s always a great reminder that there are people who are more than happy to promote my shop. All they need is the right information. The motivation already exists. When I first […]

“Ask and you will receive”

Even though this saying originates with Jesus it is not just a religious exhortation to pray more. It is, quite simply, how the universe is wired. If you want something, the very first thing to do is simply ask. Now you can apply this to prayer, to getting your teenager to mow the lawn, or […]

Let the stories lead you.

“What’s your story?”  In my work stories abound. Being in a local, family owned auto body repair shop I am surrounded daily by stories of my dad and mom launching the business and overcoming challenges day after day, of customers who have life altering car accidents and of course all the stories of the neighborhood where I […]

Easy does it for new customers

Removing obstacles from your customers and making it as easy to buy from you is a simple but often overlooked strategy. Do you make it easy for the customer to buy from you? Doing a simple audit of this with a mystery shopper or even just a friend often yields surprising insight. Another way to […]

How to find and highlight your shop’s unique edge

What sets you apart from other shops? Why would someone want to do business with you over the myriad of options that exist in our competitive industry? If you have not thought long, hard and specifically about this question, now is the time to do so. And once you’ve thought it through, next is communicating […]