How to Extend Your Salesforce without Hiring Anyone

I’m part of a weekly networking and referral group. Each week business owners and sales people give a 60-second commercial about their business. It’s always a great reminder that there are people who are more than happy to promote my shop. All they need is the right information. The motivation already exists. When I first […]

Master Social Media… like a boss!

If you want to, you can decide right now to be an early adopter of social media marketing. It’s never too late because it’s always changing. The dark side of social media, though, is how easy it is to feel like you’re always behind. There are so many changes happening all at once. It seems […]

The goal is relationship.

Howe many times has someone called your shop and said … “How much to fix a window?” We all hate those calls… because the answer is “it depends on which window it is and what part of that window is broken!”  And on top of that, we’d really like to see the car before we […]

Let the stories lead you.

“What’s your story?”  In my work stories abound. Being in a local, family owned auto body repair shop I am surrounded daily by stories of my dad and mom launching the business and overcoming challenges day after day, of customers who have life altering car accidents and of course all the stories of the neighborhood where I […]

How to find and highlight your shop’s unique edge

What sets you apart from other shops? Why would someone want to do business with you over the myriad of options that exist in our competitive industry? If you have not thought long, hard and specifically about this question, now is the time to do so. And once you’ve thought it through, next is communicating […]